It’s no secret that iPhones have become incredibly powerful mobile filmmaking tools. Countless stunning videos have been produced with little more than an iPhone and a spark of creativity. But you’ve probably never seen a shot on iPhone film quite like Glacier from Vallée Duhamel studio.

In 2019, director duo Julien Vallée and Eve Duhamel were commissioned to create a short film for Today at Apple, the series of free creative sessions held in every Apple Store around the world. With no shortage of experience creating visuals for international brands, they took up the challenge. Together with producers Partizan, Sailor Productions, and a crew of artists spanning just about every creative discipline, Glacier came to life.

The otherworldly 1-minute film was shot entirely on iPhone XS Max using Moment lenses and the app FiLMiC Pro. To bring the scene to life, Glacier’s production team constructed an elaborately detailed model glacier on a studio set. Visual effects artists transformed the footage to create the illusion of a gravity-defying dance in the ocean.

Behind the scenes of Glacier. (Photo: Vallée Duhamel)

If you’ve visited an Apple Store with a video wall over the past year, you might recognize the film. Apple featured Glacier in the imagery for its Video Skills: Recording Techniques with iPhone session. Vallée Duhamel has collaborated with Apple on previous campaigns as well, including a series of fun iPad Pro ads.

Check out the full short film and behind the scenes footage embedded below, and see the studio’s comments on Instagram for a complete list of the artists and teams involved in Glacier’s production.

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About the Author

Michael Steeber

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber