Skip to main content

Facebook targets Pinterest users with its new ‘Hobbi’ experimental app

Facebook’s experimental projects group, referred to as the NPE Team, has released its latest application today. Dubbed Hobbi, the app is designed as a way to let you document your personal projects and hobbies.

As TechCrunch explains, Hobbi takes many cues from Pinterest, but it goes much further. It’s designed to “help hobbyists organize photos of their own projects into themed collections.” For instance, you can create different themed collections for arts and crafts, recipes, cooking, and more.

What differentiates Hobbi from other Facebook apps, as well as Pinterest, is the lack of a social networking component. Essentially, the app is there for you to organize your hobbies and ideas, and the only social component is the ability to create a “video highlight reel” to share via other platforms.

The Information has some more detail on the New Product Experimentation team at Facebook behind this app:

Hobbi was made by a skunkworks team within Facebook called New Product Experimentation, which is tasked with inventing new social and related services to either function as standalone apps or be folded into the company’s already-established products.

Facebook has said that apps created by the NPE Team might “change very rapidly and will be shut down if we learn that they’re not useful to people.”

You can download the new Hobbi app from the App Store today.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications