Conversocial, one of the leading customer experience platforms, has announced support for Apple’s Business Chat service today. This means that brands using Conversocial for customer support can now easily integrate Apple Business Chat.

Apple’s Business Chat platform is an easy way for customers to connect with brands. The feature allows users to easily communicate with companies directly from the Messages app on iOS.

Conversocial announced in a press release today:

“We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are and when they want, using the Messages app on Apple products,” said Ido Bornstein-HaCohen, CEO of Conversocial. “Businesses that use Conversocial can easily sign up to use Apple Business Chat beta to power conversational messaging.”

The above screenshot shows how a brand using Conversocial can integrate Apple Business Chat. The option will now appear alongside other support options, prompting users to communicate with a brand directly in the Messages app on iOS, iPadOS, and Mac.

What this all means for the end-user is that we should see even more brands soon adding support for Apple’s Business Chat platform. Conversocial is used by “hundreds” of brands for customer support and communication, including Audi, Tesco, Hertz, British Airways, and Alaska Airlines.

You can read more in the full press release below.

Conversocial Offers Apple Business Chat to Help Businesses Connect With Customers via Messaging

NEW YORK, April 20, 2020 /PRNewswire/ — Conversocial today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on Apple products.

Chat Suggest on the Lush Cosmetics website allows customers to skip waiting on hold on a phone call, and be routed to Apple Business Chat to message the brand via bots and agents enabled by Conversocial.com. Chat Suggest on the Lush Cosmetics website allows customers to skip waiting on hold on a phone call, and be routed to Apple Business Chat to message the brand via bots and agents enabled by Conversocial.com. “We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are and when they want, using the Messages app on Apple products,” said Ido Bornstein-HaCohen, CEO of Conversocial. “Businesses that use Conversocial can easily sign up to use Apple Business Chat beta to power conversational messaging.”

Conversocial customers can use Apple Business Chat to deliver a truly conversational customer experience, bringing both human contact center agents and virtual assistants together into messaging to deliver quick responses to FAQs, handle customer service issues or allow customers to quickly and securely pay for items directly within Messages using Apple Pay. With Business Chat, customers can always reach a live person and are always in control of whether they share any contact information with a business.

“We are really pleased to be offering Apple Business Chat to provide customers with an easy and convenient way of connecting with us,” commented Naomi Rankin, Customer Care Manager with UK based Lush Cosmetics, who uses Conversocial’s Conversational Customer Experience Platform to connect with customers with Apple Business Chat. “We always welcome the chance to try new ways to enhance our customers’ experience with Lush, and to communicate with the wider Lush Community.”

Conversocial enables businesses to connect both bots and agents on one platform, ensuring a seamless hand-off between the two. Conversocial’s platform includes an agent workspace, which is purpose-built to help live agents efficiently communicate with customers across messaging channels, as well as a bot development product, allowing companies like Lush Cosmetics to build and launch virtual assistants focused on key use cases that complement Apple Business Chat.

To start an Apple Business Chat conversation, customers can tap the Messages icon on a businesses’s website. In iOS 13, when a user taps to call a supported business phone number, iOS offers a suggestion to start a Business Chat instead. If they choose ‘message’, a conversation with the company’s agents will open instantly in the Messages app, and users can take their time responding when it’s convenient.

Apple Business Chat is now available in beta for users and businesses worldwide, and is built into iOS 11.3 or later. The new chat suggestions feature is available starting with iOS 13. For more information visit: apple.com/ios/business-chat.

About Conversocial

Your customers have moved to messaging — your brand should too. Conversocial simplifies how brands communicate with their customers by combining human agents and bots in a single platform. The result; frictionless customer experiences throughout the customer lifecycle that enhance customer loyalty and drive revenue — at scale. In 2019 the company acquired Assist, a leading enterprise chatbot platform, providing its customers with an advanced, integrated experience across bot and human agents. For more information, please visit www.conversocial.com.

Partnering with hundreds of forward-thinking brands such as Audi, Tesco, Hertz, British Airways, and Alaska Airlines to help them deliver a better customer experience, Conversocial has a global team of people passionate about helping brands build and scale meaningful relationships with their customers.

FTC: We use income earning auto affiliate links. More.

Woven Remote Scheduling

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author