With the release of iOS 14.5 and the App Tracking Transparency feature, multiple companies that have ad-based businesses have been getting concerned as Apple’s privacy policies now let users opt-out of being tracked by third-party apps. Last week, Alibaba Group invited some marketing executives to discuss what to do about the changes introduced with iOS 14.5.
The Chinese group owns one of the largest e-commerce companies in the world, and also has an extremely popular online ad platform in China. The privacy changes introduced in iOS 14.5, of course, have not made the company happy.
China is one of Apple’s largest markets, with more than 300 million active iPhone in the country. The restrictions imposed by Apple on how developers must handle user data will have a direct impact on companies like Alibaba, whose 40% of revenue comes from advertising.
Earlier this year, it was reported that some Chinese companies were working on new ways to bypass the iOS privacy system in order to keep tracking users even when they choose not to be tracked. Apple later said that App Tracking Transparency is mandatory in any region and that apps that do not follow the rules will be removed from the App Store.
Alibaba is not alone when it comes to companies that are worried about their revenue coming from advertisements. A leaked Facebook memo on Wednesday revealed that the company expects advertiser revenue (and therefore its own) to be affected as iPhone and iPad users update to iOS 14.5.
- Hands-on: How to allow or block iPhone apps from tracking you in iOS 14.5
- Following iOS 14.5 release, Apple details App Tracking Transparency in new video
- Craig Federighi talks App Tracking Transparency and pushback in new interview
- iOS 14.5 App Tracking Transparency toggle mysteriously grayed out for some users
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