Market intelligence firm Counterpoint is out with its latest report on the global tablet market, which shows that the iPad market share increased in Q1, year-on-year.

Apple had already enjoyed 33% more iPad sales in 2020 than in 2019, and the data shows that the good news continued into the first quarter of this year …

Counterpoint says that Apple’s share of the global tablet market grew from 30% in Q1 2020 to 37% in the same quarter this year.

The market grew 53% YoY in Q1 2021 after reaching a five-year high in Q4 2020, according to Counterpoint Research’s latest Global Tablet Market Report […]

Major tablet makers ramped up production and shipments in 2020 to meet the increased demand. Apple and Samsung aggressively released and promoted new models. The two companies expanded their market shares throughout 2020. The top tablet makers seem to have benefited from less competition in the growing market. Many tablet players had earlier downsized or closed the business, while Huawei sharply lost its share due to the US ban.

Apple sold 33% more iPad units worldwide in 2020 than in 2019, and continued to lead the market, expanding its share to 37% in Q1 2021. Despite the off-season effect, Apple improved its performance in all major regions, particularly in Japan, where its sales continued to hit all-time highs

Unsurprisingly, the base model iPad accounted for the majority of sales, but Counterpoint says that there was strong demand across the range.

Senior Analyst Liz Lee said, “The basic iPad models accounted for 56% of the overall iPad shipments in Q1 2021. The iPad Air and iPad Pro series came next with 19% and 18% shares, respectively. Since consumers are constantly concerned about prices and portability, the latest iPad 8 emerged as the top-selling model. Launched in October 2020, the iPad Air 4 ranked second on the bestseller list as it was a huge hit with consumers looking for cost-effectiveness as well as high specifications.”

Lee added, “The recently launched M1 iPad Pro carries big changes compared to the previous models. The initial consumer response has been highly positive. But Apple is currently grappling with supply chain constraints such as chip shortages and production issues related to the Liquid Retina XDR panel. Accordingly, we expect the M1 iPad Pro shipments to be able to soar in Q3 backed by supply stabilization. This growth will be maintained in Q4, in line with the peak season effect.”

Apple announced a number of new features in iPadOS 15, including home screen widgets and improved multitasking. Many, however, were disappointed that the software remains well behind the hardware capabilities of the iPad Pro models.

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