The British government has announced plans for new antitrust powers that would give it the ability to overrule commercial decisions made by tech giants like Apple.

Apple has long held the position that it makes its own decisions in what it considers to be the best interests of its customers, and that it should not be forced by law to change its business models. However, the company has been facing global antitrust pressure on the App Store, default apps, relationships with carriers, and more …

The proposed British powers would be granted to a body called the Digital Markets Unit (DMU), which is part of the Competition and Markets Authority (CMA).

New powers [are] proposed for watchdog to suspend, block and reverse decisions by tech giants, and issue fines of up to 10% of turnover for serious breaches […]

The Digital Markets Unit (DMU) will be given the power to designate tech firms that hold substantial and entrenched market power with ‘Strategic Market Status’ (SMS). This will require them to follow new rules of acceptable behaviour with competitors and customers in a move that will benefit the public and drive growth and innovation across the economy […]

The DMU could also be given powers to suspend, block and reverse code-breaching behaviour by tech giants – for instance unfair changes in their algorithms or T&Cs – and order them to take specific actions to comply with the code.

Apple would almost certainly be deemed to have Strategic Market Status, and the most likely target of the powers would be Apple’s App Store.

Digital Secretary Oliver Dowden said: “We will be giving our new Digital Markets Unit the powers it needs to champion competition and drive growth and innovation, with tough fines to make sure the biggest tech firms play by the rules.”

Business Secretary Kwasi Kwarteng said: “Nobody wants to see an unassailable monopoly and our common sense reforms will help protect consumers, support ground-breaking new ideas and level the playing field for businesses.”

Rocio Concha, Which? Director of Policy and Advocacy, said: “It will be crucial that the government provides the new Digital Markets Unit with the necessary tools, including robust oversight and tough enforcement powers to punish companies that act anti-competitively.”

A public consultation will be carried out on the proposed new antitrust powers.

Photo: Hugo Sousa/Unsplash

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear