Apple is out with its latest ad for the new iPad Pro and Apple Pencil Pro. The new spot features three different animators’ takes on the same green screen footage in a side-by-side video. Check it out below.
Top comment by jgibson2400
It is a nice ad but did require this:
The one-minute ad features work commissioned by Apple
Would any of these artists have chosen to use the iPad and jumped through all the hoops required to do it only on an iPad if they weren't being paid to do it only on an iPad? Would any of them use that workflow on future projects where they aren't paid by Apple.
Although it seems more unlikely every year that WWDC comes and goes and we realize it's another year w/Apple doing little to improve iPadOS the goal should be that the iPad and iPadOS is good enough to be the tool chosen on the merits, not because an Apple commission requires using it.
Apple released the new “Worlds Made on iPad” ad on its YouTube channel. The one-minute ad features work commissioned by Apple with three different animators/illustrators offering their unique perspectives on what to do with a single piece of green screen footage on an M4 iPad Pro with Apple Pencil Pro.
Apple stitched all three portrait videos together side-by-side for a neat effect. The ad stars Sofia Wylie, directed by Bennett Johnson.
On the left, “Forest” was created by Natalie Labarre, in the middle, “Theatre” was created by Jin & Jay, and on the right, “Colussus” was created by Eric Lane. The ad uses the song “Concentrate” by Billy Lemos (feat. Dua Saleh).
The M4 chip offers a more powerful CPU and GPU including a more robust media engine for creative workflows.
Related:
- M4 iPad Pro vs M2 iPad Pro: What’s new and improved?
- M4 iPad Pro vs M2 iPad Air: Is it worth the extra money?
- Apple Pencil Pro vs USB-C, 2, and 1: What’s different?
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