Apple has created a new way for developers to entice users back to their apps. Soon, you may start seeing special offers from subscription apps whose plans you’ve canceled.
Discounts coming for re-subscribing to apps
Apple announced via its Developer site today that ‘win-back offers’ are now available for apps.
You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game.
Apple’s system does the work of determining user eligibility for a win-back offer.
If eligible, a former subscriber may see the special offers in a variety of places:
- on the App Store itself, including the app’s product page but also editorial selections and personalized recommendations
- inside the app, assuming it’s still installed
- in the system-wide subscription management screen
Developers can also generate a special link that can be shared via email or social marketing to win users back.
9to5Mac’s Take
Win-back offers seem like a win-win for everyone involved, assuming they’re not deployed so aggressively that they feel like spam.
Developers have a new way to potentially earn additional revenue. App users can benefit from a discounted price for subscriptions they’ve previously used. And Apple, of course, gets to continue growing its stockpile of services revenue.
What do you think of App Store win-back offers? Let us know in the comments.
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