During this morning’s special event in downtown Brooklyn, Apple announced that its program of creative and educational sessions held at retail stores across the world will be significantly transformed. The program, collectively called Today at Apple, rolled out globally in 2017 and has become an essential part of Apple’s contemporary retail experience.
Today at Apple sessions are hosted by Creative Pros, store employees with a background in the liberal arts. The sessions typically focus on creative skills like photography, coding, music making, and drawing. Also popular have been live performances and exclusive sessions, events held at Apple’s most significant locations. 18,000 sessions are now held weekly and attended by millions. In the future, Apple will expand the initiative in several ways.
60 new sessions are being added, with a focus on Apple’s newest creative products and software tools. Photo Walks are being introduced to session categories. New sessions will feature ARKit, Clips, and Siri Shortcuts. Several others are specialized to creative disciplines like photography, videography, and design. Apple has partnered with creators to host the sessions. A partial list is below:
Video Lab – Small Screen Magic Co-created with Zach King
Photo Lab for Kids – Fun Family Portraits
Design Lab – Drawing Treehouses Co-created with Foster + Partners
Video Lab – Color and Mood with Final Cut Pro
Music Lab – Advanced Beat Making with Logic Pro
Photo Lab for Teachers– Creating Photo Essays
Coding Skills – Sensor Arcade Challenge
Art Skills – Sketching Ideas in Notes
App Lab for Teachers – App Design & Prototyping
Video Walk – Capturing Cinematic Shots
Video Walk– Manipulating Time
Art Skills – Getting Started with Procreate
Photo Walk – Taking Portraits on Location
Music Lab – Advanced Beat Making with Logic Pro
Art Lab for Kids – Make Your Own Emoji
Music Lab for Kids – Making a Theme Song
Art Skills – Perspective with Morpholio Trace
Health & Fitness Walk – Staying Motivated Co-Created with Jeanette Jenkins
Video Lab for Teachers – Class Projects with Clips
Music Lab – Beat Making Co-created with Swizz Beatz
Music Walk – Creating Soundscapes with GarageBand
Photo Skills – Lenses, Tripods, & More for iPhone
Music Lab for Teachers – Telling Stories with GarageBand
In addition, Apple announced that they will be adding Forums and Video Walls to over 70 stores next year. A sneak peek was given of Apple Champs-Élysées, which will open in a few weeks, and Apple Iconsiam, opening November 10th.
As always, we welcome your photos from store openings. Follow along with our retail guide for more Apple store news.
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