October 30th has arrived and its Apple Event Day — the second of the fall! 9to5Mac’s Apple Event News Hub will be updated regularly throughout the day with the latest announcements from Apple. The event kicks off at 10 am EDT/7 am PDT from Brooklyn, New York City.
9to5Mac Happy Hour
For a summary of what we expect to see today:
- [Update: Event details, iPad mini 5, and Mac models] October Apple expectations: Redesigned iPad Pro, Mac lineup refresh, iPhone XR, more
Apple has already taken its online store offline ahead of the event start which means we should see new products posted as soon as the event wraps up:
While the event isn’t taking place at Apple’s campus in Cupertino, it will still be livestreamed at the top of the hour:
Good morning New York! We’re looking forward to an exciting day at the Brooklyn Academy of Music. See you in a few hours! pic.twitter.com/MvyyAemoIj
— Tim Cook (@tim_cook) October 30, 2018
— 9to5Mac.com (@9to5mac) October 30, 2018
— kif (@kifleswing) October 30, 2018
9:45 am: The stream is now live!
10 am EDT: The event is live! Standby for news.
The Mac is first! Video time:
51% Mac buyers worldwide are new. 76% in China. 100 million active installed based. Mac #1 in customer satisfaction.
MacBook Air focus… “MacBook Air has become the most beloved notebook ever. It’s time for a new MacBook Air.”
$1199, order today, ships November 7. 8GB RAM and 128GB SSD (half the storage of 12-inch MacBook).
New Mac mini unveiled. Same size, space gray finish, 6-core configuration. Up to 64GB RAM. Up to 2TB SSD. Four Thunderbolt 3 ports, two USB-A ports. Optional Gigabit Ethernet. Starts at $799 (up for $499). Order today, launch next week.
Apple also has an update coming to the recently introduced MacBook Pro refresh.
Radeon Pro Vega Graphics Coming to MacBook Pro Next Month
Apple also today announced new MacBook Pro graphics options that will bring powerful Radeon Pro Vega graphics to MacBook Pro for the first time. These new graphics options deliver up to 60 percent faster graphics performance for the most demanding video editing, 3D design and rendering workloads.
Angela Ahrendt explaining Apple’s Today at Apple programming at Apple Retail Stores. New creative sessions launching around the new year.
Lana Del Rey performing. No AirPower or iMac mentions. New MacBook, Mac mini, iPad Pro, and accessories available to pre-order ahead of November 7 launch!
- New MacBook Pros with Radeon Pro Vega Graphics coming next month
- Apple now sells a USB-C to 3.5mm dongle as iPad Pro drops headphone jack
- New iPad Pro, Mac mini, and MacBook Air now available for pre-order
- Blackmagic Design launches new eGPU Pro with Radeon RX Vega 56 alongside new Macs
- Last-generation MacBook Air still available to purchase at $999
- Smart Keyboard Folio, Smart Folio, and more for 2018 iPad Pro now available to order
- New Apple Pencil for 2018 iPad Pro includes custom engrave option