It’s September 12th and Apple Event Day has finally arrived. 9to5Mac’s Apple Event News Hub will be updated regularly throughout the day with the latest announcements from Apple. The event kicks off at 10 am PT/1 pm ET and we’ve already got loads of details confirmed before it actually starts. Read on for all the latest…

Prior to event day, 9to5Mac exclusively shared the first look at the iPhone Xs and iPhone Xs Max in gold plus the first look at the Apple Watch Series 4 with a larger display and brand new watch face:

Before the event even started today, the leaks continued with Apple’s sitemap confirming iPhone Xs, iPhone Xr, and iPhone Xs Max product names, six iPhone Xr colors, and the Apple Watch Series 4 with new sizes, gold stainless steel and gold Milanese Loop bands, and likely no ceramic Edition:

There’s also the usual routine event procedure like planning to watch the livestream and Apple․com taking the store down ahead of the event start — this time with an updated animating graphic:

For those viewing on Twitter — a first this yearhere’s the URL. The stream on Apple’s website is also live … and now the Apple TV app.

Oh, and a Tim Cook DM fail (presumably the fault of someone in marketing using the wrong app to message):

Show time!

Turns out the DM fail was a performance! The intro video was all about someone delivering the clicker to Tim.

Apple preparing to ship 2 billionth iOS device, says Tim.

Apple Watch up first. Only two products being discussed today, says Tim. Think: iPhone and Apple Watch.

Watch time:

Apple Watch now includes a built-in ECG recorder — using the Digital Crown. iOS 12.1 and watchOS 5.1 both referenced on stage, suggesting feature coming later.

iPhone Xs and iPhone Xs Max:

iPhone Xr:

HomePod (!):


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About the Author

Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created