Fortune releases ‘All About Steve’

Fortune just released a new Kindle eBook entitled All about Steve: The Story of Steve Jobs and Apple from the Pages of Fortune…

Steve Jobs’ legacy is clear: The most innovative business leader of our time, the man FORTUNE named CEO of the Decade in 2009. Now from the pages of FORTUNE comes an anthology of 17 classic stories spanning the years 1983 to 2011 about the cultural icon who revolutionized computing, telephones, movies, music, retailing, and product design. The stories lay out in unparalleled detail the career of a man with relentless drive and a single underlying passion—to carry out his vision of how all of us would use technology. Writes managing editor Andy Serwer in the book’s foreward: “In the end he was proved right a billion times over, and his company Apple became one of the most successful enterprises on the planet.” All these stories are the product of deep reporting. In many cases FORTUNE’s writers spent hours interviewing Jobs and delving into his mind. The result is a singular journalistic collection, which will leave you with a comprehensive picture of Steve Jobs and Apple, a picture that is complex in the making yet simple in its triumph.

The report includes Adam Lashinsky’s recent investigative piece, Inside Apple, which gives a behind-the scenes look at how the company really works. Lashinsky is also writing a standalone book on Apple due later.

Full Press Release and blown up ‘book cover’ follows:

FORTUNE Releases New eBook, All About Steve: The Story of Steve Jobs and Apple from the Pages of FORTUNE,
Exclusively in the Kindle Store

FORTUNE is releasing today All About Steve: The Story of Steve Jobs and Apple From the Pages of FORTUNE, a new eBook available exclusively in the Amazon.com Kindle Store (www.amazon.com/kindlestore). The eBook features three decades of FORTUNE’s reporting on Steve Jobs and the rise of Apple, including interviews with Jobs and Adam Lashinsky’s recent investigative piece, Inside Apple, which gives a behind-the scenes look at how the company really works. All About Steve is priced at $10.99 and can be downloaded for the Kindle here:www.fortune.com/allaboutsteve.

All About Steve includes stories from veteran journalists Brent Schlender, Peter Elkind and Lashinsky, who have spoken to Apple employees and insiders at length. The eBook also contains an exclusive interview with Jobs from 2008, as well as Bill Gates and Jobs’ sit-down with FORTUNE from 1991 on the future of computing. Business leaders such as Andy Grove, Andrea Jung, Larry Ellison, Marc Andreessen, and Bill Campbell weigh in on how Jobs changed both the tech industry and society.

In addition, All About Steve includes many more stories chronicling the history of Apple from its emergence as a market leader in PCs to the creation of the iPod, iTunes, the iPhone, and the Apple Store. The epilogue includes pieces from FORTUNE’s Miguel Helft and Stanley Bing.

In his foreword to All About Steve, FORTUNE Managing Editor Andy Serwer writes, “The stories contained in this new book from the editors of Fortune lay out in remarkable and unparalleled detail that this was no straight shot to success. Jobs, a man both loved and loathed, encountered all manner of intrigue, brick walls, and pitfalls before his ultimate vindication…. All these stories are the product of deep reporting. In many cases our writers spent hours interviewing Steve and delving into his mind…. The result is a singular journalistic collection, which will leave you with a comprehensive picture of Steve Jobs and Apple, a picture that is complex in the making yet simple in its triumph.”

All About Steve Is available for download worldwide in English on Amazon.com. It is published by the FORTUNE Books, an imprint of Time Home Entertainment, Inc.

Kindle books are “Buy Once, Read Everywhere”– customers can read them on their Kindle, on the web with Kindle Cloud Reader and on free Kindle reading apps for Android, iPad, iPhone, iPod touch, Blackberry, Windows Phone, PC and Mac. With Kindle Worry-Free Archive, books purchased from the Kindle Store are automatically backed up online in customers’ Kindle libraries on Amazon, where they can be re-downloaded wirelessly for free, anytime.