The Jimmy Kimmel show has played this prank a few times following recent iPhone introductions, but this time Apple actually did introduce a new iPhone with just about the exact same physical design as the much older iPhone 5S.

To drive the point home just how much the new iPhone looks the same as previous models, Kimmel gave two iPhone 5’s to people on the street, tricking them into thinking one was the new 4-inch iPhone SE.

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Apple just unveiled a number of new products, including a new iPhone. It’s getting harder and harder to tell the difference between these new iPhones. So we went out and asked people what they think of the new iPhone SE compared to the old iPhone 5, but we actually just gave them two iPhone 5’s to compare. No one seemed to notice though…

 

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