Amazon in talks w/ labels for new music streaming service as Pandora hits 250m users
Two pieces of news out today related to the music streaming biz: Recode is reporting that Amazon is talking to music labels about a music streaming service that could be bundled with Prime subscriptions, while Pandora has announced it has grown to 250 million users in the US.
If Amazon is able to make deals with the music labels, Recode speculates that it could offer music streaming through its Prime subscriptions which currently only offers movies and TV shows as well as free two-day shipping for $79/ year. The report notes, however, that Amazon is running into some roadblocks with cutting deals:
Which doesn’t mean it will: One label source reports that Amazon isn’t close to getting a deal done, because its executives are asking for a substantial discount on the pricing the labels have given to other services, like Spotify, Rhapsody and Beats… Still, label talks have been going on for the past few months, sources say.
As for Pandora, that’s up from around 200 million users back in April of last year and since the launch of one of its biggest new competitors, Apple’s iTunes Radio, in September. Pandora also noted that “Listeners have now created over six billion stations.”