Twitter’s mobile app install advertising feature comes out of beta, goes global

Twitter has taken its mobile application install advertising feature out of beta and it has also taken the service global. Twitter talked about the feature, which allows companies to advertise mobile apps within the Twitter mobile app timeline, earlier this year. The video above explains how the service works. The app install feature can show apps from the App Store and Google Play based on “interest, keyword, TV targeting and tailored audiences” as well as based on “gender, geo, language and mobile platform targeting.” The service allows apps to be installed on smartphones directly via the Twitter app and the Twitter app will even notify users when the app is ready to use.

Twitter explains how advertisers can use the functionality: