Beats Audio

Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.

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With Apple officially announcing its plans to acquire Beats Electronics for $3 billion, HP’s partnership with Beats will soon expire and new products with the Beats Audio technology and branding will become a thing of the past. HP tells CNET that it will continue to sell hardware marketed with Beats Audio through the end of next year and it has the rights to make new Beats Audio products this year:

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