Bluetooth Beacons Stories February 5, 2015

Cleveland Cavaliers now sending iBeacon push notifications to iPhone users at games

Like several other professional sports teams, the Cleveland Cavaliers will now be sending out location-aware notifications to iPhone users at its games using Apple’s Bluetooth beacon iBeacon tech. The team will send out the usual reminders, video content, and promos available to those at the game. 

The team announced today that the notifications (pictured above) will be sent to fans through the official Cleveland Cavaliers app. YinzCam, Inc develops the app and is using Gimbal Bluetooth beacon hardware at the Cav’s Quicken Loans Arena to get the job done.

The opt-in notifications will include the following:

  • Welcome messages and exclusive video content for fans as they enter and explore different areas of the arena
  • Exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video highlights, viewable when fans pass the display of the original hardwood classic court from the Richfield Coliseum
  • Promotional incentives and giveaways to fans who attend games
  • Reminders about game times and to pick up 50/50 raffles tickets when volunteers are close by
  • Fan-controlled privacy with up-front opt-in, so engagement is only on the terms the fan wants

The MLB was one of the first professional sports team to adopt the tech for beaming location sensitive notifications to attendees at games, while the Golden State Warriors became the first NBA team to take advantage last year followed by several others. 

The Cleveland Cavaliers app is available on the App Store now.

Bluetooth Beacons Stories November 13, 2014

The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners …  expand full story

Powered by WordPress.com VIP