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iPhone TV ad for Canada spotlights iCloud…and pulled book

[youtube=http://www.youtube.com/watch?v=DGqqrrvctHo&feature=youtu.be]

A Canadian TV advertisement for iCloud on the iPhone, titled “Melody,” surfaced recently. The 30-second video starts with a shot of Jonah Lehrer’s “Imagine: How Creativity Works” front cover (Whoops!). Lehrer acknowledged last month that he fabricated quotes attributed to Bob Dylan, and publisher Houghton Mifflin immediately recalled and stopped sales of the popular book’s electronic and physical versions. The remainder of Apple’s ad highlights iCloud in conjunction with iTunes, iTunes U, Camera, SMS, and more.

Check it out: Melody

It is worth noting that readers have spotted the ad airing internationally over the past few weeks:


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Eddy Cue accepts Trustees Grammy for Steve Jobs

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[youtube=http://www.youtube.com/watch?v=GOV-TJdLZ-4]
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The Recording Academy announced in December that Steve Jobs would be honored with the Trustees Award for “outstanding contributions to the industry in a nonperforming capacity.”

Eddy Cue accepted the honorary Grammy (via Macrumors) for Jobs last night:

On behalf of Steve’s wife, Laurene, his children, and everyone at Apple, I’d like to thank you for honoring Steve with the Trustees Grammy Award. Steve was a visionary, a mentor, and a very close friend. I had the incredible honor of working with him for the last fifteen years.

Accepting this award means so much to me because music meant so much to him. He told us that music shaped his life…it made him who he was. Everyone that knows Steve knows the profound impact that artists like Bob Dylan and The Beatles had on him.

Steve was focused on bringing music to everyone in innovative ways. We talked about it every single day. When he introduced the iPod in 2001, people asked “Why is Apple making a music player?” His answer was simple: “We love music, and it’s always good to do something you love.”

His family and I know that this Grammy would have been very special to him, so I thank you for honoring him today.

YoYo Ma, the world renowned Cellist and friend of Jobs, paid tribute:


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