CocaCola

Two 'CocaCola' stories April 2012 - September 2014

Spotify app to offer 30 mins of ad-free listening if you watch a 15-30 second video ad first

Spotify currently offers you a choice: pay ten bucks a month to listen without ads, or listen for free but have your music interrupted by audio ads. Those using the iOS or Android app will be offered a third option later this year: watch a 15-30 second video ad in return for 30 minutes of ad-free listening.

Known as Sponsored Sessions, the idea is that advertisers get the ability to run video ads for the first time, while the experience is made relatively painless for consumers by guaranteeing 30 minutes of uninterrupted listening afterwards.

Spotify began pitching the option to advertisers back in June, and Ad Age reports that a number of major advertisers have now signed-up.

Spotify will start testing the video ads in the fourth quarter with a limited number of brands and plans to extend them to all advertisers in the first quarter of 2015.

Coca-Cola, Ford, McDonald’s and Universal Pictures have signed on as the ads’ first global buyers. Kraft Foods, Target and Wells Fargo will be the U.S.-only launch advertisers.

The Spotify app is a free download from the App Store.

Mark Ronson & Coca-Cola release beat maker app for Olympics

With the 2012 Summer Olympics in London set to kick off in the coming months, official sponsor of the games Coca-Cola teamed with producer Mark Ronson to create an Android app called “Coca-Cola Olympic Games My Beat Maker.” As you might imagine, the app allows you to create your own beats, but it does so by letting you chop up the official Coca-Cola anthem for the London 2012 Olympic Games—”Anywhere in the World” by Ronson featuring Katy B.

My Beat Maker uses amazing technology to detect the movements of your phone and transform them into music so you can make your own beats!… Bust out your own loops and beats based on the official Coca-Cola® anthem for the London 2012 Olympic Games, Mark Ronson featuring Katy B’s Anywhere in the World, just from the motion of your phone.