commercials Stories April 24, 2015

In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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commercials Stories January 31, 2014

Was Apple’s long time advertising partner Lee Clow— the guy behind Apple’s 1984 Super Bowl ad, PC vs Mac, and many others— really hinting at an Apple Super Bowl ad for this Sunday? Would you like to see a commercial from Apple at the game this weekend?

NFL Super Bowl XLVIII between the Denver Broncos and the Seattle Seahawks officially kicks off this Sunday at 6:30pm ET in chilly New Jersey, and this year there are a few options for live streaming the game from your iPhone or iPad. It’s going to be tough to get an official stream on your iPhone if you’re not a Verizon and NFL subscriber, but all iPad (and Mac) users will be able to get an official stream of pre-game coverage and the actual game for free through FOX in the US. Head below for all the info on what apps will have live streams and the best places to find Super Bowl ads, replays, and more. expand full story

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