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Apple considered buying Parse before building new CloudKit feature itself

In an extensive profile of Parse co-founder and Facebook executive Ilya Sukhar, The Information reveals that Apple considered purchasing the cloud services startup before Facebook:

Mr. Sukhar, a mobile programming prodigy, had already rejected offers from Apple and Dropbox, which were more interested in the company’s four talented founders than its business, according to people who were involved in the conversations. Facebook persuaded Mr. Sukhar and his colleagues that it had much bigger plans.

Apple’s interest in Parse is interesting because of the recently announced CloudKit feature for iOS 8. CloudKit, just like Parse, allows developers to leverage pre-designed and implemented servers to control the backend of applications. This makes the development team and process quicker and simpler for building iOS applications. It’s interesting to see that Apple decided to build a Parse competitor itself rather than move forward in acquiring the company (or another player in the area). The entire profile is well worth a read and it provides an interesting perspective as to how a start-up co-founder has been integrating his company into Facebook.


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Here’s who they picked to play Woz in the Steve Jobs movie

Josh Gad, who currently stars in the Broadway play “Book of Mormon,” is in talks to play Steve Jobs’ sidekick Steve Wozniak for the Indie movie about the early years of Jobs’ career. Variety said Gad would star opposite Ashton Kutcher in the Joshua Michael Stern production called “Jobs.”

Written by Matt Whiteley, pic chronicles Steve Jobs from wayward hippie to co-founder of Apple, where he became one of the most revered creative entrepreneurs of our time. Gad is making a deal to play Wozniak, who created the Apple I computer and co-created the Apple II computer in the mid-1970s.

Image Credit ABC Modern Family
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Virgin's Richard Branson lavishes praise on Steve Jobs, Apple and iPad

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British media magnate and entrepreneur Richard Branson heaped praise on Steve Jobs and his consumer electronics powerhouse Apple, which he says is his favorite brand. Contemplating about a theoretical merger between Virgin and Apple, he said it would be a great fit. As if that weren’t crazy enough,  in a stroke of inspiration the UK billionaire calls Apple a “brilliant global company” that he admires the most. We have a video clip to prove it all right after the break.


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