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British media magnate and entrepreneur Richard Branson heaped praise on Steve Jobs and his consumer electronics powerhouse Apple, which he says is his favorite brand. Contemplating about a theoretical merger between Virgin and Apple, he said it would be a great fit. As if that weren’t crazy enough, in a stroke of inspiration the UK billionaire calls Apple a “brilliant global company” that he admires the most. We have a video clip to prove it all right after the break.