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Apple Watch predicted to take 55% of the 2015 global smartwatch market with 15.4M units shipped

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Research firm Strategy Analytics released its latest report today forecasting global Apple Watch sales and smartwatch marketshare for 2015. The firm’s predictions put Apple’s anticipated global smartwatch marketshare at more than half with 54.8% reached in 2015. Notably, that forecasted percentage is versus all other smartwatches combined competing with the Apple Watch.

While the report predicts that Apple will take the overwhelming majority of smartwatch sales this year, it predicts a relatively conservative number of units shipped globally in 2015 at 15.4 million. That forecast still beats the collective “other” group with a 12.7 million units shipped globally predicted.

To be clear, the firm is predicting that the as-of-yet unreleased Apple Watch will outsell the existing smartwatch market in 2015…


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