Gil Hirsch

Two 'Gil Hirsch' stories May 2012 - June 2012

Facebook working on ‘major update’ to its SDK for iOS, acquires Face.com

Facebook just teased more iOS integration in a short post on the company’s Developers page amid buzz that it bought another successful company with an iOS app at its core.

According to the social network, it is working on a “major update” to the Facebook SDK for iOS that will launch soon:

We’re very excited about the Facebook integration in iOS 6 that Apple announced last week at WWDC 2012. We’re working on a major update to the Facebook SDK for iOS that will launch in the coming weeks. It includes significant new features and enhancements that make it easier to add Facebook to your iOS apps, along with support for the Facebook integration in iOS 6. Stay tuned!

There are no details on the update, but TheNextWeb speculated it involves the Open Graph, “allowing iOS developers to easily hook into your Timeline and its News Feed and Ticker products has become a way to send an app’s growth into the stratosphere.” The publication also wondered if the update would help developers launch apps in the App Center more easily.

Integration between Apple and Facebook unveiled last Monday for both iOS 6 and Mountain Lion during the Worldwide Developers Conference.

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Facial recognition app KLIK comes out of testing with v1.0, debuts filters and learning mode

Face.com’s facial recognition iPhone app, KLIK, just released version 1.0 today with filters and a new learning mode.

The app’s previous “testing” version, as Face.com’s co-founder and CEO Gil Hirsch described it to 9to5Mac exclusively, debuted in January. However, the latest flavor exhibits face-friendly filters akin to Instagram and improved recognition capabilities that also Facebook-tags people, while remembering those features for future occurrences in case the social network cannot (some Facebook users’ privacy settings do not allow for photo-tagging).

“We looked at the photos people were taking and chose filters suitable for people’s pictures,” explained Hirsch to 9to5Mac. “Our filters are face-friendly.”

Hirsch detailed how KLIK’s artistic filters compliment faces due to their subtle colors and saturations, while other apps’ filters are more generalized for pictures of animals or objects and are often too harsh. Meanwhile, the face-learning software not only tags friends in images, but it quickly trains itself to remember them. The team behind KLIK noticed Facebook users do a lot of uploading, but not much tagging, and that decreases the amount of sharing. Therefore, the facial recognition may not always be on par, but the app’s new learning mode quickly corrects this lapse.

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