Gimbal Stories February 5, 2015

Cleveland Cavaliers now sending iBeacon push notifications to iPhone users at games

Like several other professional sports teams, the Cleveland Cavaliers will now be sending out location-aware notifications to iPhone users at its games using Apple’s Bluetooth beacon iBeacon tech. The team will send out the usual reminders, video content, and promos available to those at the game. 

The team announced today that the notifications (pictured above) will be sent to fans through the official Cleveland Cavaliers app. YinzCam, Inc develops the app and is using Gimbal Bluetooth beacon hardware at the Cav’s Quicken Loans Arena to get the job done.

The opt-in notifications will include the following:

  • Welcome messages and exclusive video content for fans as they enter and explore different areas of the arena
  • Exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video highlights, viewable when fans pass the display of the original hardwood classic court from the Richfield Coliseum
  • Promotional incentives and giveaways to fans who attend games
  • Reminders about game times and to pick up 50/50 raffles tickets when volunteers are close by
  • Fan-controlled privacy with up-front opt-in, so engagement is only on the terms the fan wants

The MLB was one of the first professional sports team to adopt the tech for beaming location sensitive notifications to attendees at games, while the Golden State Warriors became the first NBA team to take advantage last year followed by several others. 

The Cleveland Cavaliers app is available on the App Store now.

Gimbal Stories December 10, 2013

Apple’s iBeacons aren’t the only Bluetooth LE beacons available, but they have so far been the default option for retailers thanks to the backing of such a well-known company. Qualcomm, which makes wireless chips for Apple among many others, may be aiming to change that with its launch of its own beacons from just $5 each.

Gimbal proximity beacons, available in two models, are accurate down to one foot and work indoors and outdoors […]

Depending on volume, Series 10 beacons [for indoor use] are available for as little as $5 each and Series 20 beacons [weatherproof version] are available for as little as $10 each.

While the move represents competition for Apple, it’s good news for iOS users …  expand full story

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