Jeremy Allaire Stories June 26, 2012

Brightcove announced today that it is moving at full steam to help developers create dual-screen television apps for Apple TV using its HTML app platform.

Chief Executive Jeremy Allaire is quite outspoken about Apple’s elusive television set (which jibes with our take), but aside from sounding off about the rumored product not being an actual HDTV, he showcased how streaming high-definition content from an iOS device through Apple TV is an ideal range of interactivity for app developers to tackle.

Brightcove launched its cloud-based App Cloud platform for painlessly building mobile apps just over a year ago, but now the company is making available a free version equipped with an open source SDK and a toolkit for the dual-screen applications market.

According to TechCrunch:

It’s more or less a freemium model for app building. With App Cloud Core you can build and release as many apps as you want. But if you want features like real-time analytics, push notifications, and native ads, you can upgrade to App Cloud Pro for $99 a month. And for those who need an even more robust feature set, there’s an enterprise version for high-volume apps with custom pricing plans based upon usage.

In addition to open sourcing App Cloud, it’s also pushing one particular feature set, which could change the way we watch TV. Its App Cloud Dual-Screen Solution for Apple TV uses a set of APIs that will allow tablet and mobile users to have a truly integrated second screen experience. By leveraging Apple’s AirPlay technology, App Cloud users can create applications that use the mobile device as the search and navigation, while the Apple TV plays back video.

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Jeremy Allaire Stories June 4, 2012

Brightcove CEO: Apple’s cable TV strategy will focus on AirPlay, not an HDTV

While the media is quick to jump on any hint that Apple might be working on an HDTV—and many analysts even pinpoint a late 2012 launch—CEO of video cloud company Brightcove Jeremy Allaire said Apple’s approach to cable TV will not focus on a traditional TV monitor product (via AllThingsD). Instead, he makes the case for beaming content from iOS devices through dedicated cable TV apps using AirPlay. This follows reports late last month that claimed Apple is set to introduce a new Apple TV OS at WWDC this month. Allaire explained:

I believe Apple will seek partnerships with the top cable companies for them to open up their APIs for their EPG, VOD libraries and Network DVR infrastructure so that Apple can offer a superior user experience on top of those services… In such a model, you’d purchase and use an Apple TV device (more on what the devices will actually be below) and use it in concert with an existing subscription from a TV operator, and access the TV functionality as an App. Yes, cable TV will just be an app among what will be tens and then hundreds of thousands of apps on your Apple TV.

As for new devices and software, Allaire claimed Apple’s main focus would be to enhance its current TV platform and integration with iOS devices, while possibly entering the TV monitor business. He further claimed Apple will release a completely redesigned Apple TV set-top box as a “thin black bar,” a “TV monitor” device that includes the same features as the set-top box, and updates to iOS APIs and AirPlay to include “new camera and microphone, motion detection and speech recognition” capabilities:

First, Apple will release a new Apple TV add-on product, though I expect that rather than using the current “puck” design it will instead be a thin black bar, perhaps 1 inch tall and 3 inches wide, that can easily mount to the top of almost any existing HD capable TV set. Like the existing Apple TV, it will have HDMI and power jacks on the back, but it will also include a high-def camera built into it’s face, as well as an embedded iOS environment that provides motion-sensing and speech processing.

Second, Apple will also release a TV monitor product as well with identical capabilities as the updated Apple TV add-on device, but in a design and form factor that presents the Apple brand effectively. Why would they do this when it is such an established market with such long replacement cycles? In short, because they can, and it will be gorgeous and include the latest innovations in display technology, and will sell at a premium price that ensures a reasonable gross margin for Apple.

Third, Apple will provide updates to iOS that include significantly enhanced and improved AirPlay functionality, and where AirPlay capabilities become a more front and center aspect of the iOS experience. Additionally, they will release new iOS APIs for dealing with second screen device capabilities such as the new camera and microphone, motion detection and speech recognition. Developers will be encouraged to build iOS apps that are Apple TV ready, using dual-screen features and motion user interaction, among other things.

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