Apple is continuing to transition its three main retail outlets, its physical retail stores, online store, and main website, into a single experience. Following the deep integration of the Apple Online Store throughout Apple.com, Apple is set to integrate its appointment scheduling services for the Genius Bar and in-store workshops deeply into the main website, according to sources briefed on the plans. The latest indications are that Apple will roll out these significant retail changes as soon as Tuesday, August 25th.
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Perhaps unsurprisingly in a company co-founded by a man who saw his mission as changing the world, the feeling that you have a chance to do just that topped the list. It’s the philosophy reflected in the memo Apple gave to new employees on their first day, saying that people who join the company want their work “to add up to something … something big … something that couldn’t happen anywhere else.” expand full story