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MacBook Neo makes the rest of Apple’s lineup a whole lot harder to justify

Hello, Neo MacBook Neo indigo

Ever since the announcement of the $599 MacBook Neo over a week ago, I’ve been wondering: does this destroy the value proposition of other non-Pro laptops in Apple’s lineup? It’s a rather interesting question, because even at its incredibly affordable price point, MacBook Neo still manages to feel quite premium.

After actually trying out the laptop after its launch on Wednesday, I find myself even more perplexed on how this thing fits in Apple’s lineup – but not in a bad way.

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Hands-on: This hub fixes the MacBook Neo’s biggest limitation

Apple’s new MacBook Neo is one of the most exciting and disruptive products Apple has released in years. Starting at just $599, or $499 through the education store, it delivers incredible performance and build quality without much compromise. You get a laptop that looks, feels, and performs like a true Apple laptop. But like many Apple products in 2026, it lacks a variety of ports. I would argue that customers used to this price range expect more than just two USB-C ports from their Windows counterpart. That’s where Kuxiu’s new X53 Laptop Hub & Stand comes into play. It combines a full USB-C with an extremely high-quality adjustable laptop stand that gives MacBook Neo and even MacBook Air users their ports back! Here is what you should know.

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Apple Stores welcome the MacBook Neo, with in-store pickup available today

Apple Stores welcome the MacBook Neo, with in-store pickup available today | All the colors shown in one image

The MacBook Neo officially goes on sale today, and Apple Stores appear to be going all-in on welcoming the latest member of the Mac family.

The first owners are now taking delivery of their machines, but even if you haven’t pre-ordered yours, it looks like you have a good shot at getting one for same-day pickup from your local Apple Store …

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MacBook Neo review: A truly great Mac at an unbelievable price

I bought my first Mac in 2007: a black polycarbonate MacBook. To this day, I think it’s the most consequential purchase I’ve made in my life.

Last week, Apple introduced MacBook Neo. It’s a fascinating Mac, and not just because of the price. After using it for the past six days, I think it’s set to drive a new wave of people to the Mac ecosystem. Here’s why.


Limited time: Pre-order MacBook Neo at Best Buy and score a $25 gift card.

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Apple creates adorable little Finder guy to promote its adorable little Mac

Apple creates adorable little Finder guy to promote its adorable little Mac | Framegrab shown

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.

The company has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy …

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