Macy Stories October 20, 2014


On the day that Apple Pay goes live, SVP Eddy Cue has told the WSJ that the company “has a lot of work to do” on the service, suggesting that initial take-up may be slow – with in-app purchases making up the largest share of transactions in the short-term.

We’re trying to do something that I think is a game changer and it requires a lot of people to play together. There’s a lot to do here and we have a lot of work to do, but it should be huge.

Although the list of retailers who have committed to Apple Pay looks impressive, it is far from comprehensive, with some big names missing – including the largest retailer in the US, Wal-Mart …  expand full story

Macy Stories January 16, 2014

Shopkick testing iBeacons in 100 American Eagle locations in largest roll out yet

Deals and rewards app Shopkick is continuing to push support for Apple’s iBeacon technology adding 100 American Eagle Outfitter locations (via GigaOm) to its iBeacon test bed.

Shopkick previously introduced iBeacon support, or shopBeacon as it brands it, to select Macy’s retail locations ahead of Apple’s own Apple Store roll out. Now with its plans to introduce the technology to American Eagle locations, Shopkick is behind the largest implementation of iBeacons to date. As with other iBeacon implementations, the presence in American Eagle retail locations will allow Shopkick to interact with shoppers’ iPhones while they’re in the stores based on Bluetooth LE connectivity.

Earlier this week we showed you one company looking to expedite iBeacon support in Europe as support in the US continues.

Image via Flickr

Macy Stories November 21, 2013


Apple’s iBeacon system is to get its first retail launch in Macy’s branches in Union Square, San Francisco and Herald Square, NYC, within the next few weeks, reports TechCrunch.

Apple will of course be using the system in its own retail stores, though likely after the Macy’s launch. Macy’s is already operating a closed trial of the system.

Offers now will be pinged to users right when they are walking past them, or past a department that contains products that users have shown interest in before. And for those who have opted in, the iBeacon technology will also automatically open the app and can trigger other actions when you enter a participating store, such as telling users how many loyalty points they currently have to redeem towards a purchase …  expand full story

Macy Stories December 5, 2012

Casio introduces $180 G-Shock watch that pairs with the iPhone via Bluetooth

Casio announced a new watch to its G-Shock line that pairs with the iPhone via Bluetooth 4 to display users with information, including synced time, calls and email alert, that can later be dismissed by double-tapping the screen. Available for $180, the GB6900AA watch is resistant to shock and water like the rest of the G-Shock line and has a feature that lets users stop misplacing their iPhone, as the watch will let off a notification when the handset is out of range. Casio also brags about a battery life of two years if the watch is connected via Bluetooth for 12 hours per day. The GB6900AA is now available at Macy’s, Bloomingdale’s, directly from Casio’s website, and other independent retailers. The G-Shock iPhone app is required to sync among first use. I’ve been quite the fan of G-Shock watches, so you’ll definitely find this on my watch-list.

Via: Engadget

Source: Casio

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