mobile ads

Two 'mobile ads' stories October 2013 - July 2014

Amazon brings its mobile ad network to iOS apps

Amazon announced today that it’s bringing support for its Amazon Mobile Ads API to iOS, allowing app developers to place ads from the Amazon Mobile Ad Network in apps across platforms. The ads were previously only available to display on Android and Fire OS devices.

The Amazon Mobile Ads API lets you place high-quality display ads from the Amazon Mobile Ad Network in your app, helping you better monetize your apps and gain access to highly relevant ads from brand advertisers, including Amazon and its subsidiaries. Starting today, both Interstitial and Banner ads can now be displayed across iOS devices in addition to Android and Fire OS devices. Beginning on July 25, 2014, ads can also be displayed on the Fire phone. As a developer, you can now monetize your apps with the Amazon Mobile Ads API across iTunes, Google Play, and the Amazon Appstore while taking advantage of multiple targeting features.

The Amazon Mobile Ad Network rolls out to iOS today for users in the US, the UK, Germany, France, Spain, and Italy.

Amazon has more detailed info about the API on its blog for developers that want to get started integrating the ads in iOS apps.

iPad helps iOS maintain lead against Android as most valuable mobile ad platform

Opera MediaWorks is out today with its latest report on the state of mobile platforms for Q3 2013. The report, which gathers data from billions of ad impressions each month, notes that iOS continues the lead for mobile advertising, with around 44.4% of all ad requests and 50% of revenue on its platform. That’s compared to 31.32% for Android, but the lead for Apple is mostly thanks to gains from iPad.

Remove tablets from the equation and ad impressions on iPhone and Android smartphones fall to just 31% vs. 30.3%:

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