Nelson Mandela

Two 'Nelson Mandela' stories December 2013

Tears everywhere: Apple features its new holiday commercial on its homepage

Apple clearly loves its new holiday ad: it has now featured it on the Apple.com homepage, with links to both the ad and the ‘full home movie.’

The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.

[youtube=http://www.youtube.com/watch?v=B8Le9wvoY00]

Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.

Happy Holidays to all of our amazing customers! http://t.co/eonnck8cDF

— Tim Cook (@tim_cook) December 18, 2013

https://twitter.com/pschiller/status/412798014835535872

It is clearly something Apple is proud of and maaaybe its ad of the year?

Tim Cook voices his fight for equality at Auburn University Lifetime Achievement event [video]

Apple CEO Tim Cook, who is not known for many video recorded public appearances outside of Apple events, spoke at length regarding equality at an Auburn University event. At the event, Cook accepted Auburn University’s College of Human Sciences Lifetime Achievement award. AllThingsD first wrote about Cook’s appearance and notes Cook’s discussion of two of his inspirations: Martin Luther King and Robert Kennedy:

“They sacrificed everything, including their lives, as champions of human rights and of human dignity,” Cook said. “Their images inspire me. They serve as a reminder to me every day that regardless of the path that one chooses, there are fundamental commitments that should be a part of one’s journey.”

Cook also quotes the late Nelson Mandela (who Apple is currently honoring on its homepage). Interestingly, Cook’s quote from Martin Luther King is the same one that he sent via video to Apple employees late in November. “The time is always right to do what’s right,” the quote reads. The video (above) of Cook is well worth a watch for the life lessons it provides. Cook also provides insight into Apple’s approach to making its technologies accessible for everyone.

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