Pharrell

Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:

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Along with today’s announcement that Zane Lowe’s first Beats 1 interview will be with Eminem, a New York Times profile on the DJ revealed the titles and hosts for other shows on Apple’s upcoming music streaming service.

As you might expect, Apple’s own Dr. Dre will be hosting a show of his own called “The Pharmacy.” Rapper Drake, who appeared on stage at the Apple Music announcement, will also have a show on the streaming radio service.

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