Ahead of this upcoming week’s iTunes Festival concert series at SXSW, Apple has added an iTunes Festival channel to the Apple TV so that users can live stream the concert’s content. Late last week, Apple released an updated version of the iTunes Festival application for the iPhone, iPad, and iPod touch. The Apple TV application is similar in style to the iOS app, and it includes a colorful logo…
On top of the many uses for iBeacons we’ve seen in retail environments, event organizers are another group that have started taking advantage of Apple’s new Bluetooth tech recently. The MLB is deploying them in stadiums to send notifications to baseball fans, CES hosted an iBeacon scavenger hunt this year, and today we’ve found out the upcoming SXSW festival where Apple is hosting its latest iTunes Festival will also be using the technology.
Eventbase, the company that has been building the official SXSW festival app for a few years now reached out to let us know it will be deploying some iBeacons around the event this year to improve the experience. Specifically, it will be using the technology to “help attendees in Austin pick up their badge faster and get more involved in the sessions they attend.” One feature in the app will allow for real-time audience interaction during sessions: Read more
Image via The Loop
Apple has announced that it is bringing the iTunes Festival to the United States for the first time, after being a UK-only event since it began in 2007. The festival will be held at SXSW from March 11th to March 15th, at the Moody Theater.
The show will feature chart-topping acts from Coldplay, Imagine Dragons, Pitbull and ZEDD with more announcements to follow. Just like the UK event, anyone can stream the event for free from their iOS devices, Macs as well as Apple TV.
In the press release, Cue said that the event is a way of sharing Apple’s love of music with customers.
Apple has announced that it will hold its annual iTunes Festival in London during the month of September. The event will occur nightly during that month at the Roadhouse in London. Apple says that popular artists Justin Timberlake, Thirty Seconds to Mars, Jack Johnson and Jessie J will headline the event. The event will be streamed nightly to iOS devices, iTunes on computers, and the Apple TV: