iTunes Festival ▪ August 18
iTunes Festival ▪ August 17
Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.
Apple’s Eddy Cue in addition to the main artists have commented on the announcement:
iTunes Festival ▪ September 1, 2014
Placido Domingo has been announced as the final closing act for Apple’s iTunes Festival London. Apple has also added a few more acts than what had been previously announced, to round out the lineup. This includes The Mirror Trap, Friend Within and the London Electronic Orchestra.
The month-long festival starts today at 9 PM UK time (1 PM PST), with ‘Deadmau5’ headlining Monday’s show. A full schedule can be found online at http://itunesfestival.com.
iTunes Festival ▪ August 29, 2014
After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.
Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document. expand full story
iTunes Festival ▪ August 26, 2014
In addition to updating the iTunes Festival lineup with new acts including Ed Sheeran and deadmau5 and reviving the Apple TV channel for viewing the concert on-demand and live, Apple’s recently acquired Beats Music is now promoting the iTunes Festival with a contest to attend the music festival in London. While tickets to Apple’s annual music event are free for attendees (and very limited), the contest by Beats Music to attend the iTunes Festival covers airfare both to and from London.
The promotion of the iTunes Festival in London by Beats Music, which requires users to download and sign up for the Beats Music service, is the latest in series of moves by Apple to promote Beats since Beats Electronics and Beats Music officially joined Apple earlier this month.