Continuing with its new push to offer free content to users through its Apple Store app, Apple today started offering users a selection of free songs under a new banner promoting the upcoming iTunes Festival. The new section promoting the iTunes Festival is currently offering six free songs with the offer set to expire on October 31. You can access the free content by navigating to a specific store location within the app, but the free content is currently only available to those in the US.

The song downloads follow Apple offering free apps such as Color Zen and free iBook titles through the Apple Store iOS app as part of a new sales push that we reported first back in July. The new initiative offers free content downloads through the Apple Store app as a way to boost content sales and awareness about the company’s App Stores, iTunes content, and iBooks. Apple Store employees are also being encouraged to install the Apple Store app on iOS devices sold in the store.

Apple iTunes Festival is scheduled to take place during the month of September in London, and the events will be streamed to iOS devices, iTunes, and even an app on the Apple TV.