Screen Shot 2013-08-02 at 6.27.56 AM

Two weeks ago, we reported that Apple would update its Apple Store iOS app with the ability to receive free content. The app was updated a couple of weeks ago to lay the groundwork for this feature, and now free content has begun appearing. The first paid app (normally $0.99) for free is Color Zen, and Apple will provide either a new app, piece of iTunes media content, or iBook each week.

The functionality works both in Apple Stores and actually if you are not in a store. A user just needs to pull up a store inside of the app’s store panel (see image above). When you click the free content option, you are taking to a screen to finalize your download.

We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores. 

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5 Responses to “Free content begins showing up in Apple Store iOS app amid sales push”

  1. I wonder if this means they’ll soon be pulling content from Starbucks?

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  2. No luck on iOS 7, it seems! (Works a treat on a 6 device though.)

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  3. Why would I buy an iPhone just because I get a free app?

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  4. macmikey2 says:

    Still no luck with iOS 7 either. Finally got it to give me the redeem code but it then failed to download. then it came back to the ‘ cannot connect to iTunes Store…’
    Oh well.

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