Polar Rose

Not too long after the first rumors surfaced, Apple has given its usual non-confirmation that it has acquired Faceshift, the company behind the technology Star Wars used to animate the faces of CGI characters. It’s not an obvious fit for Apple, so what could be the thinking behind the purchase?

Like Apple’s patents, it is sometimes easy, I think, to read too much into some of the company’s acquisitions. Sure, it doesn’t go around acquiring companies randomly, but it may not always be after the complete package. It may well be that there is some small element of the company’s technology that Apple wants, or it may be an acquihire – where it’s the engineers rather than the specific tech the company wants.

But in this particular case, there is reason to suspect that Apple does have an interest in the broad brush-strokes of what Faceshift does … 
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Following news of a few new office openings outside of Cupertino lately, Apple has reportedly moved into office space in Lund, Sweden recently as well. The report comes from news agency Rapidus, which confirmed with the building’s owner that Apple is indeed moving in.
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