Opening of first Apple Store in Brazil draws large crowds despite high prices
Around 1,700 people attended the opening of Apple’s first retail store in Brazil, in the popular Village Mall in a suburb of Rio de Janeiro – despite steep import tariffs meaning prices 80 percent higher than in the USA.
As the LA Times observes, a 16GB iPhone 5s sells for the equivalent of $1,174 in Brazil, compared to $649 in the U.S.
We first told you the store was planned all the way back in 2012, learning the the approximate opening date in October last year. Apple began teasing the opening last month before announcing the opening date.