Village Mall Stories February 17, 2014

Opening of first Apple Store in Brazil draws large crowds despite high prices

Around 1,700 people attended the opening of Apple’s first retail store in Brazil, in the popular Village Mall in a suburb of Rio de Janeiro – despite steep import tariffs meaning prices 80 percent higher than in the USA.

As the LA Times observes, a 16GB iPhone 5s sells for the equivalent of $1,174 in Brazil, compared to $649 in the U.S.

We first told you the store was planned all the way back in 2012, learning the the approximate opening date in October last year. Apple began teasing the opening last month before announcing the opening date.

To avoid the high tariffs imposed on imported goods, Apple has been working with Foxconn since 2011 to set up manufacturing or assembly plants in the country.

Village Mall Stories February 6, 2014

After teasing the store last month, Apple has confirmed on its website (as noted by MacMagazine) that the store will launch on the 15th of February, in just over a week. The store will launch at 11am local time (ATZ) in the luxurious Rio de Janeiro VillageMall, marking Apple’s debut entrance into the country.

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Village Mall Stories January 23, 2014

Last year, we reported that Apple plans to open up its first Apple Store in Brazil between February and March of 2014. This store would be located inside of the popular Village Mall in Rio de Janeiro:

Apple currently plans to expand its retail store presence to Rio de Janeiro, Brazil early next year, according to information provided by a source. This person says that Apple is targeting a store opening between February and March 2014, but delays due to construction and staffing are always possible.

Now, the Instagram account for Village Mall has published a photo of the space in which the Apple Store will be housed. The store is blocked by colorful Apple logo signage that is not too different from the teases shown before the recent opening of Apple’s new flagship store in Brisbane, Australia…

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Village Mall Stories October 28, 2013

Apple currently plans to expand its retail store presence to Rio de Janeiro, Brazil early next year, according to information provided by a source. This person says that Apple is targeting a store opening between February and March 2014, but delays due to construction and staffing are always possible.

Approximately one year ago, Apple confirmed to various media outlets in Brazil that it is planning to open a store in the country. However, Apple has remained mum on when this store would open. “We look forward to the opening of the first Apple Store in Brazil, where we have long standing customers and hope to win many more each day,” the company said last year…

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Village Mall Stories August 28, 2013

Bloomberg is reporting that Apple is planning its first new store in Tokyo since 2005.

Apple plans to open a store in Tokyo’s upscale Omotesando shopping district as early as March, according to a person familiar with the plans.

Construction is scheduled to be completed by February, the person said, asking not to be identified because they aren’t authorized to speak for Apple.

Tokyo is noted for its high land values. Bloomberg estimating the cost of the land at around $164M with the finished store expected to be worth a staggering $256M …  expand full story

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