Selfridges

Apple has long been known to extravagantly deck out its own retail stores with eye-catching window displays featuring flagship products at key times, and unsurprisingly it’s treating the 24 window displays that wrap around Selfridges’ high-end retail store in London just the same. Profiled today by Wallpaper.com, the massive display of detailed floral shots easily catches the attention of window shoppers to advertise the Apple Watch. The profile also shows previous themes used by Apple to advertise the Apple Watch’s availability at the high-end retailer and includes some interesting details about the display as well:
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We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in London, Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo.

All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store … 
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