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‘Beating Apple is #1 priority, everything must be in context of beating Apple’ – internal Samsung docs

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Documents revealed by the second Apple vs Samsung patent trial are not just giving us a peek behind the corporate curtains at 1 Infinite Loop, but also a glimpse into Samsung’s Seoul boardroom. A slide from a Samsung business forecast from 2011 shows the company viewing “beating Apple” as its number one priority for 2012 … 
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Court rejects Samsung’s attempt to ban Apple devices in South Korea over patent infringement

Reuters is reporting that Samsung’s lawsuit against Apple in South Korea, aiming to ban Apple phones and tablets, has been lost. The case dates back to the patent wars of 2011 where Apple and Samsung sued each for patent infringement other around the world.

Samsung’s claims revolved around messaging and content display. The judge said Apple’s devices do not violate the claims. The court threw out the possibility of a sales ban as well as rejecting damages totalling just under $100,000.

Samsung is currently deciding whether to appeal. Unsurprisingly, Apple was pleased with the decision.

“We are glad the Korean court joined others around the world in standing up for real innovation and rejecting Samsung’s ridiculous claims,” Apple Korea spokesman Steve Park said.

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Samsung says ‘iPhone would be impossible without its patents’, following ITC’s decision to reevaluate Apple patent case

We reported earlier this week that the ITC would reevaluate its Sept.14 ruling that Apple did not infringe four Samsung patents, with a final decision—that could potentially block imports of the device to the U.S—expected by January of next year. Today, head of Samsung’s mobile and IT division Shin Jong-kyun had some words about the case, following the ITC’s decision to reevaluate the initial ruling. Korea Times quoted Shin as claiming it would be “impossible” for Apple to make handsets without “Samsung-owned wireless patents” and that a new trial or the case is a possibility. Here’s the full quote:

The truth never lies. Without Samsung-owned wireless patents, it’s impossible for the Cupertino-based Apple to produce its handsets,’’ said Samsung’s mobile chief Shin Jong-kyun in a brief meeting with local reporters on his way to the company’s main office in downtown Seoul, Wednesday.
“As you know, Samsung is very strong in terms of portfolios of wireless patents,’’ the executive added.

`”The re-evaluation decision by the USITC doesn’t necessarily mean Samsung is better-positioned for the fight with Apple. But Samsung will do its best,’’ Shin told reporters.

“Samsung’s legal team is effectively responding to this fight. Yes, a new trial for the case is a possibility,’’ the executive stressed. Shin’s remarks were confirmed by its spokesman Park Han-yong.

Shin is the same Samsung executive who made comments earlier this month regarding the recent Apple and HTC settlement, claiming Samsung had no intentions of negotiating or entering a similar agreement with Apple. Today’s report noted that Shin once again confirmed Samsung is not currently in negotiations with Apple related to “a possible peace treaty.”

Apple successfully blocks Samsung from showing off Galaxy Tab 7.7 at IFA in Germany

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[youtube=http://www.youtube.com/watch?v=5q9w0dxosTE]
(We got a look at the Tab 7.7 before it was pulled)

Apple won a pretty significant victory today in its attempts to block Samsung from selling its iPad competitor products in Germany and in greater Europe.  This week’s IFA show is a CES-like pan-European event which showcases new consumer products from just about everyone except Apple.

Most of the buzz this year however is around two of Samsung’s new products, the Galaxy Tab 7.7 and the Galaxy Note 5.3.  Both have 1280×800 SuperAMOLED Displays and run Android 3.2 but the Tab falls under the line of products that Apple is trying to block and is currently under a set of injunctions in various parts of the world.

Interestingly, Samsung was originally showing the 7.7 devices to reporters with “not for sale in Germany” stickers attached. However last night, Samsung started removing the devices from the floor and covering up the advertisements like the product never existed (below).

It appears that Apple got Samsung to block the whole Tab line.  The Tab 7.7 is much smaller than the iPad weighing only 334 grams, yet has a higher resolution screen – so it appears that Apple’s injunction is very broad.

Bloomberg reports:

Samsung, Apple’s closest rival in tablet computers, pulled the just-unveiled Galaxy Tab 7.7 out of the IFA consumer- electronics show in Berlin after a Dusseldorf court on Sept. 2 granted Apple’s request to ban sales and marketing of the product, James Chung, a Seoul-based spokesman for Samsung, said by telephone today.

“Samsung respects the court’s decision,” Chung said, adding that the company believes it “severely limits consumer choice in Germany.” Samsung will pursue all available options, including legal action, to defend its intellectual property rights, he said.

It will be interesting to see what direction this goes.  Will Apple be able to successfully block Samsung’s (and others’) tablets for sale across the world? There is some concern that if Apple doesn’t win in these cases, damages to Samsung could be significant.

Images via ThisismyNext, Cross-posted on 9to5Google.com
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