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Blackberry Playbook: The winning strategy

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[youtube=http://www.youtube.com/watch?v=s72rGDUn2uo&w=640&h=385]

I can’t even believe this is right.  For the Playbook’s email and calendar to work you need to be connected to a Blackberry?!

The question is: Who, besides BlackBerry users, is going to want to buy it? The core email and calendar apps are completely tethered to a BlackBerry. Without your BlackBerry, there is no native email or calendar app—just access through the (admittedly good) web browser.

That reminds me of the Palm Foleo strategy.  Never heard of it?  Yep, that good.

There isn’t a survey out there that has the BlackBerry gaining market share, so why tie (anchor?) your new product, which has plenty of positive attributes, to a sinking ship?  You immediately cut out 75% of your market (and growing).  Delusional.
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Did AT&T just confirm the LTE 4G iPhone 5? (Not on purpose)

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AT&T just launched like 600 Android phones on 20 versions of “4G” which will be out at various times over the next two years.  That’s dandy.  However, one bit of info has gathered a lot of steam is that AT&T Wireless CEO Ralph de la Vega included Apple amongst its vendors who would be launching LTE devices this year.  iPad?  iPhone?  ORLY?  We sought out a little clarification…
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Reviews: A little Mac App Store info-nugget

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We’re all agog waiting on the introduction of the Mac App Store tomorrow (Jan 6). It seems likely to eclipse the CES clamor. Now we have this tiny nugget to share: You’ll be able to review Mac Apps just like you review iOS apps.

Sure, we know this isn’t a massive surprise: stop and think about it and it makes perfect sense that you’ll be able to put virtual pen to paper to leave others with your impressions of those Mac Apps you love or loathe.
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CES: In 2011, despite competition, iPad will win

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That’s the conclusion from Forrester Research in their latest research which predicts US tablet sales will double this year.

They now anticipate tablet sales last year of (a deeply conservative) 10.3 million units, thanks to stronger than expected iPad sales. And they think iPad will take the ‘lion’s share’ of a market they expect will double in size (to 24.1 million units) this year, despite all those new CES-introduced ‘competitors’.
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UK 'Austerity culture' hits Orange's iPad Christmas cheer

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Price conscious UK consumers are already grappling with declining public services and public sector jobs and a huge climb in VAT — perhaps that’s why Orange sold just 1,000 iPads in the first week the products went on sale via the carrier in the UK.

As has been widely-reported, Orange is one of the first UK networks to offer the 3G/Wi-Fi iPad at a subsidized price in the UK to customers signing-up for a 24-month service contract. The subsidy means you can get an iPad for just £199, so long as consumers agree to a £25/month contract.
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iOS browser usage still growing faster than Android

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The lastest browser market share report from NetApplications shows a pretty strong uptick for iOS for December.  The last report of the year pushed iOs toward 2% of all browser usage (remember back in the late 90s when Mac was at under 2%?).  Apple was up a third of a percentage point at almost 1.7%

Android did gain market share but not as dramatically as Apple.  Blackberry is indistinguishable from the baseline at .13%.


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Apple is US smartphone market leader, Nielsen data shows

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Apple’s battle with Android continues with the latest Nielsen market share data revealing iOS remains the dominant smartphone OS, at least right now.

Android is picking up users: according to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers.
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Gene Munster: What's on tap for 2011 at Apple?

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SAI breaks down Piper Jaffay Apple follower Gene Munster’s predictions for 2011, complete with probabilities.  I’ve got to say, these are pretty conservative.  (I like Appleholic’s 2011 list much more).  Anyway, here we go…

– Verizon launch of the iPhone: Probability 95% (March qtr) (our est)

– Mac App Store: Probability 100% (Jan. 6 launch)

– iTunes cloud services: Probability 90%

– iPad geographic expansion: Probability 100%

– iPad subsidies from carriers: Probability 80%

– OS X Lion: Probability 100% (summer 2011)

And here’s when we can expect upgrades to the hardware:

– iPhone (March quarter). We are modeling for Apple to launch a CDMA version of the iPhone at Verizon in the March-11 quarter. The fifth generation iPhone will likely ship this summer with NFC capability.

– iPad (spring). We believe the second generation iPad will launch in spring 2011.

– Macs (uncertain). We have moderate confidence that Apple will release redesigned MacBook Pros in 1H11 and redesigned iMacs in 2H11.

– iPods (fall). As usual, we expect Apple to refresh its iPods in the fall.


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