Test Drive

Two 'Test Drive' stories April 2012 - June 2014

T-Mobile: 12k consumers (9 per min) signed-up for free iPhone 5s network trial in 24 hrs

After announcing its new “Test Drive” feature allowing customers to trial an iPhone 5s for free on the T-Mobile network, the carrier is already sharing some stats on the new initiative. According to T-Mobile, “More than 12,000 people have already signed up to start cheating on their carrier.” That means around 500 consumers per hour (or almost 9 per minute) from T-Mobile’s competitors have signed-up to take home an iPhone 5s for a free week-long trial on the T-Mobile network. If T-Mobile’s plan works it could convince at least some of those consumers to make the switch for good.
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T-Mobile Test Drives 4G vs 3G in unfair network comparison

Following the launch of its new Alter Ego ad campaign yesterday, T-Mobile just made its new “Test Drive” tool available for comparing the speed of “American’s Largest 4G Network” to other guys— Sprint, AT&T, and Verizon. Unfortunately, as pointed out by TMONews, the carrier is comparing 4G LTE Android handsets, such as the Galaxy S II, to the 3G speeds of the iPhone 4S. This is obviously not a fair comparison of LTE network speeds…

T-Mobile’s TestDrive website is now live and I will say at first glance, I’m disappointed. I’ll just get right to it — T-Mobile, I’m really puzzled by this. The idea that you claim “America’s largest 4G network” and design a new commercial campaign around speed and then compare your “4G” network against “3G” smartphones is a questionable act. Speed should no longer be the focus of T-Mobile’s marketing campaign, Value and Technology should. Speed should be a secondary thought. If you can’t win on speed, highlight where you can, Value, Value, Value.

Test Drive

T-Mobile: 12k consumers (9 per min) signed-up for free iPhone 5s network trial in 24 hrs

T-Mobile Test Drives 4G vs 3G in unfair network comparison

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