UpThere Camera

Two weeks ago Upthere, the cloud company co-founded by former OS X chief Bertrand Serlet, officially launched after several years of stealth development. Details were still sparse on what exactly Upthere would offer aside from being a different kind of cloud service option for your data. Now Upthere is officially launching its first products in beta: Upthere Home and Upthere Camera.

The idea behind Upthere is that data connections are plenty fast for a lot of people but local storage is a growing issue. Cloud services like Dropbox and iCloud tackle different areas of the problem is different ways, but Upthere believes keeping everything on the server then bringing it to your device on demand is the suitable approach. I got the chance to try out each of the new apps overnight, and while my data is spread across iCloud and Dropbox right now, Upthere’s new apps make a good first impression and look promising.
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Former OS X chief Bertrand Serlet is finally ready to talk about his cloud startup UpThere after founding the company in 2011. While Sertlet isn’t completely taking the wraps off the company he assembled after leaving Apple four years ago, UpThere is opening a beta for its cloud service today following nearly three years of silence. The service is said to be similar to iCloud, Dropbox, and similar cloud solutions, but UpThere’s strategy is fast access to data stored online and not syncing content across devices. The beta will preview two products coming down from UpThere…
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