For the month of June, Apple is giving a small boost to its trade-in price values for the iPhone 4S, iPhone 5, and iPhone 5S, according to Apple Store sources. Using the Reuse and Recycle program, a customer can bring in an older iPhone model and receive gift card credit toward the purchase of a newer iPhone. Likely in order to spur some new iPhone sales this month, Apple is offering the following improvements to its trade-in pricing:
value Stories June 1, 2015
value Stories July 1, 2014
Users looking to trade in their iPhone 5 for credit toward a newer model will now get less value out of their old devices. Today Apple cut the trade-in value of the iPhone by $45, from the previous $270 down to only $225. The change is visible on websites for both United States and Canada Apple Stores, but it is likely that stores in other countries will see changes in local currency equivalents. This change comes just days after the program launched in Italy, with Australian stores planning to follow suit soon…
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value Stories March 18, 2014
Who would have guessed? Apple reportedly the most valuable Silicon Valley brand
According to a study uncovered today by the Silicon Valley Business Journal, Apple is the most valuable brand in all of Silicon Valley. The study, which was conducted by a consulting agency called Brand Finance, compared the value of 500 different brands to determine which one was worth the most. Each brand’s value was determined by “estimating the royalty rate that would be charged for use of the brand and factoring in future revenue.”
Much to no one’s real surprise, Apple was ranked the most valuable brand on the list, followed by Google and Microsoft in the second and third spots. According to the results of the study, Apple’s brand is worth $104.7 billion, or about 23% of its market cap. Google, ranked second, has a brand valuation of only $68.6 billion.
value Stories November 18, 2013
Starting this week the trade-in value for iPhones will no longer be impacted by the phone’s liquid damage indicator, according to Apple retail employees. Previously, if a device’s “liquid contact indicator” was tripped, the phone would be completely worthless as a trade-in under the company’s “Reuse and Recycle” program.
This week’s changes to the program, however, will allow more customers to trade in their devices. However, the company isn’t going to start allowing seriously water-damaged phones for trade-in anytime soon. If there is evidence of liquid under the phone’s display or corrosion in the ports, the phone will still be ineligible for any trade-in value regardless of what the liquid contact indicator looks like.
These changes are only valid in physical Apple Stores, so the new policy won’t affect online trade-in values.
value Stories August 13, 2013
Update: Gazelle has announced an extended 50-day price lock window. That will give you until October 15th to send your iPhone in, but you’ll have to lock in your price before Apple’s September 10th event to take advantage.
With the unveiling of a next-generation iPhone expected on September 10th, it’s once again time to start thinking about trade-in options for your current device. While iPhones typically hold their resale value much better than competing devices, previous iPhone models historically experience a big drop in trade-in value in the 3-4 weeks leading up to an iPhone announcement. That’s highlighted in the chart above showing average decline in selling prices for previous gen iPhones leading up to the iPhone 5 launch.
With reliable reports of the next-gen iPhone coming early next month (no word on if that means the rumored iPhone 5S, 5C, or both), now is the time to get the most for your iPhone if you plan on upgrading when Apple’s new device finally becomes available. Apple is testing its own trade-in program that should launch in the coming months, but until then we’ve put together a chart showing where to get the most out of your device today: expand full story
value Stories April 9, 2013
After receiving some clarification from Apple last night over the removal of discovery app AppGratis, CEO Simon Dawalt is weighing in today with a statement posted on the AppGratis website explaining that the situation has been “absolutely crazy” to deal with:
And that is pretty much where we stand, still stunned that Apple took the decision to destroy so much value within their own ecosystem, but more than ever convinced that what we’re doing is good, and accomplishing a much needed mission in a broken App Discovery world.
While explaining that App Gratis has gone through a number of rejections for breaking App Store guidelines in situations that were later resolved with Apple, Dawalt shed some light on what happened on Apple’s side: expand full story