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Apple Vision Pro gratitude

Apple Vision Pro is a surprisingly emotional computer. If Apple Watch is Apple’s most personal device, Apple Vision Pro is the company’s most intimate.

My take on Apple Vision Pro after a month of regular use is that it’s the ultimate nostalgia machine, a portable movie theater, and a Macintosh-caliber personal computer. In this piece, I want to focus on the nostalgia component and how profound it can be.

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Tim Cook has surprising definitions of ‘success’ for Apple Intelligence and Vision Pro

Tim Cook on Apple Intelligence and Vision Pro success

Two of Apple’s biggest bets for the future are Apple Intelligence and the Vision Pro. The former hasn’t launched yet, and the latter has received a mixed reception. But in a recent WSJ interview, CEO Tim Cook shared some surprising definitions for how he’s viewing ‘success’ for the two products.

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Tim Cook defends Apple coming late to AI with four words

Cook defends Apple coming late to AI with four words | Cook posing with Vision Pro display

While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.

But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …

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Apple needs a cheaper Vision Pro to convince developers to get on board with the platform

Apple Vision Pro developers

Apple Vision Pro went on sale in February, but the product has struggled to gain traction. With a starting price of $3,500 in the US, most of its customers are tech enthusiasts. For Apple, this also means that there aren’t many developers interested in building apps for visionOS – and perhaps only a cheaper model would change that.

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The Vision Pro is being used to assist surgeons during live procedures

Vision Pro surgery

Often when Apple’s Vision Pro is discussed, the device’s tech is praised as impressive. However, there’s common rhetoric about whether the device has enough practical use cases. Can it add value not offered by other computing devices? It turns out, a team of medical professionals have found Vision Pro extremely useful for live surgeries in the operating room.

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Apple projector could display AR and VR content without a headset

Apple projector could display AR and VR content on your desk and walls | Purely conceptual stock photo shown

A patent granted today describes an Apple projector capable of displaying a mix of AR and VR content onto the desk and walls of your home or office without the need for a headset or screen.

The company says that a mix of low-res and hi-res content could be projected, and that the device might be motorized so that it can turn to display content on different surfaces …

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A $2,000 plastic Apple Vision could be an upgrade, not a downgrade [Poll]

A $2000 plastic Apple Vision could be an upgrade, not a downgrade | Vision Pro shown

Mark Gurman didn’t sound overly excited when he reported his expectation that a lower-priced Apple Vision product would launch as early as next year, but it might well be the model to have me press the button.

Gurman said that Apple is expecting sales of the $2,000-ish model to double those of the Vision Pro, “but that’s not saying much” …

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