Vision Pro

Apple Vision Pro is a surprisingly emotional computer. If Apple Watch is Apple’s most personal device, Apple Vision Pro is the company’s most intimate.

My take on Apple Vision Pro after a month of regular use is that it’s the ultimate nostalgia machine, a portable movie theater, and a Macintosh-caliber personal computer. In this piece, I want to focus on the nostalgia component and how profound it can be.

Apple Vision Pro is one of the best ways to watch video, and now there’s more ways to find great content to view. Vimeo has released a new visionOS app made specifically for Apple Vision Pro, beating YouTube to the platform. The killer feature? Spatial video sharing.

Today, Cisco is extending its “Distance Zero” vision by integrating Apple Vision Pro in its latest Cisco Spatial Meetings. This new technology promises to revolutionize virtual collaboration by providing an experience as close as possible to in-person interaction, making remote meetings more immersive, engaging, and productive.

Canadian Aviation Electronics (CAE), a company specializing in flight simulation and training technologies, announced on Tuesday that it has been working on a new app that will use Apple Vision Pro’s special computing to train pilots.

Two of Apple’s biggest bets for the future are Apple Intelligence and the Vision Pro. The former hasn’t launched yet, and the latter has received a mixed reception. But in a recent WSJ interview, CEO Tim Cook shared some surprising definitions for how he’s viewing ‘success’ for the two products.

While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.

But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …

Apple Vision Pro went on sale in February, but the product has struggled to gain traction. With a starting price of $3,500 in the US, most of its customers are tech enthusiasts. For Apple, this also means that there aren’t many developers interested in building apps for visionOS – and perhaps only a cheaper model would change that.

EyeSight is undoubtedly one of the weirdest features of the Vision Pro. But it’s also, arguably, one of its most important for solving a key problem with the headset. Here’s why.

Apple has released a new developer beta 6 update for visionOS 2.1. Vision Pro users have now gotten two new betas this week alone, as beta 5 was released this Monday.

Often when Apple’s Vision Pro is discussed, the device’s tech is praised as impressive. However, there’s common rhetoric about whether the device has enough practical use cases. Can it add value not offered by other computing devices? It turns out, a team of medical professionals have found Vision Pro extremely useful for live surgeries in the operating room.

A patent granted today describes an Apple projector capable of displaying a mix of AR and VR content onto the desk and walls of your home or office without the need for a headset or screen.

The company says that a mix of low-res and hi-res content could be projected, and that the device might be motorized so that it can turn to display content on different surfaces …

Mark Gurman didn’t sound overly excited when he reported his expectation that a lower-priced Apple Vision product would launch as early as next year, but it might well be the model to have me press the button.

Gurman said that Apple is expecting sales of the $2,000-ish model to double those of the Vision Pro, “but that’s not saying much” …

Apple is preparing some additional vision based products, according to Bloomberg’s Mark Gurman. We’re expecting smart glasses, similar to Meta’s collaboration with Ray-Ban, as well as AirPods with cameras. These products won’t launch until at least 2027, if they do at all.

According to the latest edition of Mark Gurman’s Power On newsletter, Apple is still on track to launch the lower end Apple Vision headset as early as next year. He says it’ll cost around $2000.

Filmmaking for the Apple Vision Pro is taking a big step forward today. Submerged, a new short film that’s the first scripted project in Immersive Video, is available now in the Apple TV app. You can catch its trailer here. Alongside Submerged’s launch, Apple has also shared a new making of video.

Today Apple released its first scripted short film in Immersive Video: Submerged. In coordination with the launch, the company has also outlined its plans for future Vision Pro content releases. Here’s what to expect for new Immersive Video content coming soon.

The Vision Pro is a fantastic device for video, especially anything captured in Apple’s ‘Immersive Video’ format. Before now, all Immersive Video content has been unscripted: things like sports, global adventures, and nature docs. But later this week, the first scripted project on Immersive Video—Submerged—is coming. You can watch the trailer now.

Two weeks after releasing visionOS 2 to the public, Apple is now rolling out visionOS 2.0.1. The update doesn’t add any new features, but it does bring multiple bug fixes that should make the device run more stable.

While Google seems in no hurry to build a YouTube app for Apple Vision Pro, developers such as Christian Selig (known for his work on Apollo for Reddit) have created alternative apps to access the platform on visionOS. Unfortunately, it seems that Google wasn’t happy about this and asked Apple to remove the YouTube app “Juno” from the App Store.

The Vision Pro 2 is reportedly coming by the end of next year, packing an M5 chip and built for AI ‘from the ground up’ (as Apple might say). Here’s why this news has me excited, and why I think it’s exactly the right move for Apple.

The Meta Quest Pro headset has been discontinued, with the company officially bidding goodbye to its most expensive headset while selling off remaining units. This follows an earlier decision to abandon work on an even more expensive Vision Pro competitor.

Meta had already slashed the price of the Pro from $1,499 to $999 within months of launch, but has now completely given up on the four-figure market …