Zynga

Two 'Zynga' stories March 2012 - June 2013

“Draw Something” creator OMGPOP closes down

Just 16 months after being acquired by Zynga for a reported $200 million, the OMGPOP team, creators of the once-popular “Draw Something” app, has been laid off along with many other Zynga employees. To top it off, it looks like employees weren’t properly notified of their new employment status.

I learned via Facebook I was laid off today and @OMGPOP office is closed. Thanks @zynga for again reminding me how not to operate a business

— Ali Nicolas (@ali_nicolas) June 3, 2013

Zynga has been struggling to turn a profit, so the mass lay-offs may come as no surprise. However, it doesn’t look like they were provided with great post-Zynga assistance.

@swb1192 To a bar, as quickly as possible!

— omgpop (@omgpop) June 3, 2013

The No. 1 app on iOS and Android is OMGPOP’s ‘Draw Something’

Pictionary-like drawing game “Draw Something,” developed by OMGPOP, has quickly become one of the hottest mobile apps for both of the industry’s leading platforms. A few days ago, the developer told TechCrunch it reached 25 million registered users, 10 million active daily users, and close to 1 billion paid ad impressions every day. That is just over 5 weeks after launching. With even more press following reports that Zynga is in talks to acquire developer OMGPOP, the app is continuing to climb app charts in both the App Store and on Google Play.

Currently the app sits at No. 1 in both stores as the No. 1 Top Paid and Top Free iPhone app in the App Store, and the No. 1 Top Free app on Google Play. The app is also currently the No. 1 Top Free iPad app in the game category and in the Top 5 of many other charts in over 80 countries. It looks like the company might get picked up by Zynga, which is not surprising, because a gain of 3.5 million daily users over the last week saw Draw Something take over Zynga’s “Words With Friends” as the most popular Facebook Connect game, according to AppData.

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