It sure seems like it.
A guy named Jordan from 97th Floor, a company that represents Adobe’s SEO interests, asked us to “fix/make a link to Adobe.com” in one of our posts. The post had nothing to do with Adobe, but the terms “photo editing program” were desired link terms for Adobe which appears to be trying to juice its search engine rankings.
As far as I know, this is a no-no. I think Bing and Google frown on this type of behavior.
The rest of the exchange is below:
We reached out to Adobe but they haven’t responded on the matter.