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According to a recent survey by research firm Strategy Analytics (via Engadget), Apple is dominating the cloud storage space with 27 percent of respondents picking iTunes Match and iCloud as their go-to service. Closely behind is Dropbox at 17 percent, Amazon Cloud Drive at 15 percent and Google Drive at 10 percent. The report is quick to point out that Dropbox is the one major player that has gained its share of the market without actually selling content associated with its service. It might not be entirely accurate of usage worldwide, as the survey included around 2,300 people only in the United States.

Usage of cloud storage is heavily skewed towards younger people, in particular 20-24 year olds, whilst Apple’s service is the only one with more female than male users. Amongst the big four, Google’s is the one most heavily skewed towards males.

Cloud storage is overwhelmingly dominated by music; around 90% of Apple, Amazon and Google’s cloud users store music. Even Dropbox – which has no associated content ecosystem – sees around 45% of its users storing music files. Dropbox’s recent acquisition of Audiogalaxy will add a much needed native music player to the platform in the coming months.