50 Billion

In just over a year since its 25 billion milestone, Apple’s App Store has just crossed the threshold of 50 billion downloads. As a reminder, the App Store launched just shy of five years ago, on July 10, 2008. The App Store has celebrated three major milestones since its launch, the first for the 10 billionth download in January of 2011, followed by 25 billion just a little over a year later.

In a press release this January, Apple noted that over 40 billion apps had been downloaded, meaning that one-fifth of all downloads from the App Store have already come in 2013. It remains quite remarkable that five years after launch, the App Store is still seeing such accelerated growth.

To celebrate 50 billion downloads, Apple is giving away a $10,000 App Store gift card to the lucky person who downloads the 50 billionth app, with 50 runner ups receiving a $500 card. Apple typically reveals who the winner is within a few days after the contest ending.

As a reminder, the 25 billionth app was downloaded by Chunli Fu of Qingdao, China, who was flown out to Apple’s Beijing headquarters to receive her card. The 10 billionth app, however, was downloaded by Gail Davis of Orpington, Kent, UK, who was contacted by Eddy Cue, an Apple SVP.