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In light of Apple’s launch of two new iPhones, Bloomberg has taken an extensive look at the behind-the-scenes process of Apple’s shipments of new products from the Asia-based supply chain to sales channels such as Apple Stores.

The process starts in China, where pallets of iPhones are moved from factories in unmarked containers accompanied by a security detail. The containers are then loaded onto trucks and shipped via pre-bought airfreight space, including on old Russian military transports. The journey ends in stores where the world’s biggest technology company makes constant adjustments based on demand, said people who have worked on Apple’s logistics and asked not to be identified because the process is secret.

The process, designed by Apple CEO Tim Cook, is led by Senior VP of Operations Jeff Williams and Michael Seifert, another operations executive at Apple.

Some interesting tidbits include the process of security guards consistently following the new devices from shipment to delivery. When a product actually launches, the supply management process is said to continue as Apple studies the progress of the launch.

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6 Responses to “A look at how Apple transports new products from China to sales channels”

  1. Wow. A product gets made, then gets put on a truck, then on boat or plane and shipped to the destination? Who’d of thought? Broke this one wide open.


  2. Sal Junior says:

    First trucks, then planes, then stores?!? What an interesting article! I would have never guessed this is how shipping works!


  3. Andy Brooks says:

    Absolutely fascinating! I thought they were grown in some hidden apple orchard.


  4. Was this article supposed to be a joke… :/ ?


  5. zews1 says:

    @ Felonius NoSpamius, @ Sal Junior, @Andy Brooks.

    If you dimwits had taken the trouble an clicked on the link to the Bloomberg article, you might have learned something. Instead you found it more interesting to leave a smart ass comment.